The aim is to create a strongly communicative pavilion which can turn a building into an icon, avoiding to celebrate the traditional idea of monumentality, focusing on the communication of the architecture as a media value. At the beginning of the design process there is the intention of set up a composition that arises from the gradual reduction and streamlining of the parallelepiped volume which represents the fabrication limit; there is a process of gradual lightening of the structure as it approaches the ground, in order to leave more space and freedom to the public space at the square level. The covered square is an emotional place, which defines a kind of vaulted space outdoors, a place that invites visitors to approach the central space and directs them to the entrance. At the height of 16 meters, the projection of the squared base is reported in order to create a second raised square, inside the Pavilion, which encloses the exhibition core.
Studio Comoglio Architetti